Tips for Tracking Email Marketing Campaigns

Newsletters are a common part of most marketing campaigns, but if you are a beginner in this marketing process or are considering options to improve it, this text will provide some pointers of what should be taken into account when considering what the best email marketing services and tools are.

How to track the email marketing campaign

1) Google Analytics is an excellent (and very easy to use) tool for email marketing tracking. You just have to properly tag every URL address you use in the campaign. When creating URLs, it is important to enter tags properly and to be consistent and systematic in order to be able to compare campaigns and their sources and mediums. These are mandatory parameters in order to track the email campaign’s effect: medium, source and campaign. In the source, put the URL address or server name from where you send the newsletters.


2) It is worth mentioning other tools as well. For example, Mailchimp and HubSpot software follow your newsletters in a simple way, enabling you to connect with your Google Analytics account and see all relevant statistics of opened and read mails, click percentage, bounce rate, unsubscribed users, etc. Before sending the newsletter, part of the tracking code can be changed into a sending date so that it is easy and simple to follow how each newsletter "acts" and what it brings in marketing terms. This allows for follow up of important metrics such as number of visits, bounce rate, number of opened pages per visit and maybe even the most important element: the average total time each visitor spent on your site.

Avinash Kaushik in his blog named four important metrics for newsletter marketing success:

•     Delivery rate = (# of emails sent – # of bounce backs) / # of emails sent

•     Click-to-deliver rate (CTDR) = # of clicks / # of emails delivered

•     Open rate = # of emails opened / # of emails delivered

•     Subscriber retention rate = # subscribers – bounce backs – unsubscribes / # subscribers

In his text Email Marketing: Best Practices, Metrics, Campaign Analysis, Kaushik describes in detail how to track newsletter success and why email marketing is a profitable channel and a necessary part for your online business success.

Source URL: http://createregister.blogocial.com/